Brand

Marks, colour, type.

The logo, palette, and type system used across everything Equilibrium Labs publishes. Use it as-is — don't recolor the mark or reset the type.

Logo

Wordmark — cobalt

Wordmark — cobalt

Primary lockup, for light backgrounds.

SVG PNG
Wordmark — black

Wordmark — black

Single-color use — print, stamps, watermarks.

SVG PNG
Wordmark — white

Wordmark — white

Reversed, for dark or photographic backgrounds.

SVG PNG
Mark — cobalt

Mark — cobalt

Icon-only triangle, for compact or small placements.

SVG PNG
Mark — black

Mark — black

Single-color icon use.

SVG PNG
Mark — white

Mark — white

Reversed icon, for dark backgrounds.

SVG PNG

Colour

Cobalt

#0C447C

Terracotta

#B8552B

Ivory ground

#F4F1E8

Ink

#1C1A17

Type

Equilibrium Labs

Bai Jamjuree

Wordmark only — 600 weight, 0.02em tracking. Never used for anything else.

Open economic research

Crimson Pro

Display and headline serif.

Body copy and interface text

Instrument Sans

Body text, buttons, navigation.

LABELS & EYEBROWS

Departure Mono

Eyebrows, labels, metadata, code.

Usage

  • Don't recolor the mark outside the three variants above — cobalt on light, black for single-color, white reversed on dark.
  • Give the mark clear space on all sides at least equal to the height of the triangle. Don't crowd it against other logos or edges.
  • Don't stretch, skew, or rebuild the wordmark from a system font — these files are the only correct version.